To Chocolate From the North (San Jose Area)
Follow the signs on Highway 17 and take Highway 1 north to Half Moon Bay. At your first intersection, make a left on River Street.
Follow the signs that point downtown. As soon as you reach the intersection of River and North Pacific, you've reached the border of the Downtown. Parking may be found by traveling straight on River or turning right and following Pacific Ave. Follow the signs!
To Chocolate From the North Coast ( from Half Moon Bay)
When Highway 1 enters Santa Cruz, it becomes Mission Street. Follow Mission Street for several blocks. Follow the directional signs or keep going straight on Mission Street (You'll recognize Downtown by the Clock Tower on the left hand side).
To Chocolate From the South (Monterey area)
Take Highway 1 north, staying in the left hand lane as you approach the Highway 17 turn off. Stay on Highway 1 as it loops around like a fishhook. Continue on Highway 1 north. At your first intersection, make a left on River Street. Follow the signs that point Downtown. As soon as you arrive on Pacific Avenue, parking structures may be found by turning right on Locust Street or Church Street.